• Frisian Flag want to enhance its digital presence by introducing ibudanbalita.com to become one stop solution website for mothers.

  • ibudanbalita.com is not merely a platform for sharing, this platform also has numerous activities to keep these mothers engaged.

  • One of the activity is Baby Names Finder where soon-to-be-mothers can have fun and explore names for their babies.

  • This website also empowers mothers to learn the latest information to take care of their babies and share their thought about specific issues.

  • For Social Media, Facebook Fan Page was build to engage fan in Social Media and increase the traffic to the website.

What did we make?

Frisian Flag Indonesia would like to generate engagement with their audience as well as create loyalty program via digital sphere.

The insight we discovered was that Moms in Indonesia mostly spend their time connected to the internet and love to share almost everything in social media, making new friends through online channel as well as discussed with other Moms related with parenting.

So we initiated to develop www.ibudanbalita.com on 2009, an engaging platform that concentrates information about parenting to cater moms-to-be to moms with toddlers.

Powered by several activities on the site, from articles, forum, online scrap book to baby names ideas, supported by engaging & informative status update that we have in Ibu dan Balita’s Facebook Fan Page and twitter, make www.ibudanbalita.com website succeed become one of top 3 parenting portal in Indonesia.

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